WE'VE SAID GOODBYE
TO COTTON AND
THE FASHION INDUSTRY
The fashion industry is considered to be one of the most pollutive industries in the world, with total greenhouse gas emissions from global textile production of 1.2 billion tons per year. The overuse of cotton and synthetic fibres and the demand for fast fashion is putting further pressure on our planets resources, with chemical-heavy production processes, leaving polluted water and non-recyclable waste behind.
The negative environmental impact occurs across several stages of a product’s lifecycle – from materials, sourcing and production, to transport, consumer use and end of life. At Movesgood, we are bringing our sustainability approach to all these stages. One of our commitments, which lies at the core of our business and our garments, is to not use any cotton or synthetic fibres. Instead, we use natural lyocell processed bamboo – one of the most eco-friendly fabrics on the planet.
Choosing materials and fibres that have a minimal impact on the environment is the foundation of everything that we do at Movesgood. There is no question that bamboo and linen-based fabrics are the most environmentally friendly, making up the core of all of our garments. We also focus our innovation on using and finding the most responsible technologies available for our production processes.
Cashmere is luxuriously soft and warm to wear, but the production puts a lot of pressure on the planet and, as with many natural fibres, it pills very easily. With concerns around the sourcing of virgin cashmere fibres, we only use GRS certified recycled cashmere in our garments. We also blend the cashmere with our unique lyocell processed bamboo. In this way, garments last longer, pill less, are more environmentally friendly and the fabric becomes even more soft!
Linen has a phenomenal absorbency, feels cool and comfortable against the skin and is an incredibly durable fabric – not just for summer. Linen yarn is made from the fibres of the flax plant, which requires minimal irrigation and can be grown without the need for pesticides or artificial fertilisers. In fact, it is one of the most biodegradable fabrics. The plant itself is also extremely versatile and can help clean contaminated soil from heavy metals. It is a superb material that we use in many of our garments, mixed with our lyocell processed bamboo, to make it even more soft and durable.
Our lyocell bamboo jersey stretch fabric is known for its softness. The fabric is powerfully insulating, keeping you cooler in summer and warmer in winter, and is naturally antibacterial. As with all our fabrics, the production uses the lyocell process, where we only use one completely recyclable chemical. In order to maintain the quality and stretch of our lyocell bamboo jersey, we also add a small proportion of CRS certified recycled elastane. By 2020, we will have replaced the elastane fibre with a natural fibre that has a similar stretch quality.
Our woven lyocell bamboo fabric is comfortable, silky smooth and highly durable. It can withstand being washed at high temperatures of up to 60 degrees, making it the perfect ingredient for bedding. Its qualities also make it ideal for blouses, dresses and pants. For these garments to hold their shape we sometimes add CRS certified recycled elastane, but we are working to replace the elastane fibre with a natural fibre by 2020.